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Research papers

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan
Company: Flipkart Internet Pvt Ltd
November 22, 2023
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Citation

Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-


Research papers

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022
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Citation

Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/flip-the-coin


Webinars

Ipsos.Digital: Transform your questions to data gold

Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four...

Catalogue: Webinars 2021
Authors: Ana Maria Tizu, Cecile Carre, Richard Collins
Companies: IPSOS, Askia SAS
May 20, 2021
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Citation

Tizu, Carre and Collins (2021a, May 20). Ipsos.Digital: Transform your questions to data gold. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ipsos-digital-transform-your-questions-to-data-gold